Global Business Exchange

If your target market is narrowly defined to begin with, limiting your audience further by location will hurt your bottom line. Expanding your products or services to international markets increases the overall size of your niche, the amount of customers you can reach, and therefore your bottom line. Choosing between local or international markets is not a one-market-fits-all situation. Like many things in the SMB universe, it depends on your product, your customers and your business’s goals. Modern technology allows even the smallest businesses to expand globally, but the benefits of staying local remain.